Modern Currency PR

Written By Omar Sayoud

During my time at Modern Currency PR, I contributed to a dynamic team redefining what modern luxury communications can look like. As a Public Relations Associate and intern at MCPR, I supported media relations efforts for high-profile clients across hospitality, travel, and aviation. This included clients like Fairmont Miramar, JSX, Hotel Bel-Air, and The William Vale. From crafting compelling pitches and tracking media coverage to building briefing books and supporting event logistics, my role required both strategic precision and creative flexibility.

Modern Currency’s human-first philosophy shaped every aspect of our work. The agency's ethos is rooted in authenticity, subtlety, and visual storytelling. This emphasized tailoring PR campaigns to each client's unique identity and audience. Being part of a woman led, minority owned agency that prizes being “on the pulse” of culture and media sharpened my understanding of what it means to publicly relate in today’s fast moving landscape.

Projects Handled + Supported

  • Client Activity Reports

  • Client Facing Communications

  • Competitive Set Development

  • Copywriting

  • Coverage Roundups

  • End of Quarter Reporting

  • Media Backgrounders, Briefing Books + Itineraries

  • Media List Building

  • Media Monitoring + Clipping

  • News, Market + Trend Research

  • Pitches

  • PR Plan Building

  • Strategy Support

Omar Sayoud
Next

The Planet Magazine